How Can Google Ads Help You Advance Your Business Goals?
Google Ads can help you advance your business goals by targeting specific audiences, increasing visibility, being cost-effective, providing measurable results, brand awareness and offering campaign flexibility.
It may happen to you that you want to purchase something, but you don’t know where to find it. For example, you would start searching online if you need a dog bed and are like many shoppers today.
A quick Google search will help you find what you want. Now think of your business; if dozens of people search for your product or service, how can you reach potential customers?
Google Ads is an important tool that helps you reach your target audience and boost your sales. It means you can use it to advance.
In this article, we will describe everything you need to know to take advantage of the power of Google Ads.
What are Google Ads?
Google Ads is an online advertising platform developed by Google that allows businesses and individuals to display ads on Google’s search engine results pages (SERPs), as well as on other Google properties and websites that participate in the Google Ads program.
With Google Ads, advertisers can create ads and choose relevant keywords to target their ads to a specific audience. When a user enters a search query that matches the advertiser’s chosen keywords, the ad may be shown in the search results.
Google Ads uses a pay-per-click (PPC) model, meaning advertisers only pay when users click on their ad. The cost per click (CPC) can vary based on factors such as the competition for the chosen keywords and the quality of the ad.
Google Ads also offers a range of targeting options, including location, language, device, and audience demographics, allowing advertisers to tailor their ads to specific groups of users. The targeting options allow you to control who can see your ads depending on demographic and search history information.
What Are The Types Of Google Ads?
Google Ads offers different types of advertisements that you should know so that you can choose the right one for your business.
Let’s see which types of Google Ads are out there:
1. Search Ads
The most common and well-known type of Google ad is the ads you usually find on search engine result pages (SERP). These are displayed at the top of the page above organic results.
They look similar to a regular Google search result, but you will see the word ‘Ad’ next to their URL.
These ads will significantly help in improving search engine visibility, strengthening brand awareness and driving more traffic to your business website.
2. Display Ads
These Google ads are images appearing on the Google Display Network, which has over two million websites, apps and Google properties such as YouTube and Gmail.
3. Video Ads
These ads appear before or during YouTube videos and within mobile apps and can be skippable or non-skippable.
4. Shopping Ads
Google shopping ads appear on Google Search and Shopping, allowing businesses to showcase their products and prices.
5. Local Ads
These ads appear on Google Maps and other local search results, allowing businesses to promote their physical locations.
6. Discovery Ads
These ads appear on Google Maps and other local search results, allowing businesses to promote their physical locations.
Each ad type has unique features, targeting options, and cost structure, allowing businesses to choose the ad format that best suits their goals and budget. In addition, Google provides various campaign options designed to serve your business’s specific goals.
Local campaigns and smart campaigns are two examples of such campaign types that can be extremely beneficial. Local campaigns help you reach your nearby potential customers, which increases in-store visits through search ads, Google map, video ads or display ads.
In contrast, smart campaigns are automated and rely on Google’s algorithms to determine the optimal ad format based on the objectives of your business.
Benefits Of Google Ads For Your Business
Are you still confused about using Google Ads for your business? Consider the following benefits of Google Ads and decide if they can help you achieve your business:
I. Increased Brand Awareness And Visibility
Utilising Google Ads can enhance your business’s visibility by connecting with qualified leads – individuals who are potential customers and fit the criteria of your target audience or exhibit an intent to purchase what you offer.
Although a mere impression or click on your ad may not necessarily lead to a sale, it effectively increases brand recognition and messaging.
With the help of Google ads, you are more likely to get clicks and conversions from those interested in your products or services.
II. Better Targeting And Increased Traffic
Google Ads allows you to target your ads to specific audiences based on location, language, demographics, and interests. It ensures that your ads are shown to those most likely interested in your business. When you reach potential customers through ads, they will likely visit your website.
In a 2019 Clutch survey, it was found that the likelihood of people clicking on a paid search ad on Google was almost four times higher than any other search engine.
III. Cost Effectiveness
With Google Ads, you only pay when someone clicks on your ad, which means you are not wasting money on ads that are not generating results.
Additionally, you can set a budget for your ads to ensure you are not overspending.
IV. Track And Measure Ad Performance
Google Ads is equipped with robust tracking tools that enable you to analyse and comprehend the performance of specific keywords and demographics to generate clicks, traffic, and sales.
By leveraging the insights gathered from Google Analytics, you can monitor clicks and conversions and review trends over time using graphical representations.
This information can help you optimise future ad campaigns across various advertising platforms.
Google Ads allows you to create and adjust your ads quickly and easily, making it easy to test different ad formats, targeting options, and messaging to see what works best for your business.
VI. Better Return On Investment (ROI)
The decision to purchase Google ads is an investment that should ideally yield more customers without exceeding your advertising budget. You need to consider the return on investment (ROI) to assess the profitability of such an investment. Essentially, the cost of acquiring customers through ads should be lower than the gross profit generated by sales. The lower the cost of driving sales from ads, the more favourable the outcome.
Thanks to Google Ads’ advanced targeting and pay-per-click (PPC) system, your ads will solely appear to qualified leads. As a result, you will only be charged when a potential customer visits your landing page. This approach prevents you from squandering funds on displaying ads to people who have no interest in your product or service. Ultimately, this strategy can lead to a higher return on investment (ROI).
Overall, we can say that Google Ads is a powerful advertising platform that can help businesses of all sizes increase their visibility, generate leads and sales, and grow their customer base.
How Can You Set Up A Google Ad Campaign
You can simply create a Google Ads campaign if you follow the steps we are describing here:
Choose The Right Type Of Campaign
First, you must choose the type of Google Ad that matches your needs. A shopping ad can be a useful tool for increasing sales for a specific product by connecting you with online shoppers actively seeking to purchase your item.
On the other hand, Google Search ads can direct traffic to your landing page, putting potential customers closer to making a purchase. The usage of display ads can amplify your business’s exposure to your desired audience, with the potential of converting them into customers at a later time.
Select The Appropriate Keywords
It is essential to choose the right keyword when creating a Google ad so that you can reach qualified prospects. Find out what your ideal customers might search for and be specific.
You can also use negative keywords for more refined targeting. For instance, if you own a bicycle shop, you could exclude search terms such as “motorbike” so that people searching for motorcycles do not land on your website.
Create a Campaign And Set Up Groups
Utilise the organisational framework of the platform to manage your ad campaigns effectively. Google Ads allows you to create multiple campaigns, with each campaign comprising one or more ad groups.
These ad groups can share a single budget and settings, such as language and location targeting. In addition, each ad group can include one or more ads with similar targets.
For example, if you are running a boutique; in that case, you could create a campaign for holiday promotions, with individual ad groups catering to specific product categories such as clothing, jewellery, home decor, and stationery.
Use Landing Pages
Your landing page is the first point of contact for customers who click on your Google ad. Since you pay for each click, maximising the engagement and ensuring that the landing page meets their expectations is vital. To boost the likelihood of converting clicks into sales, ensure that the landing page fulfils the promise made in the advertisement.
For example, if your ad is for a dining table, your landing page should be the product page for that exact dining table. But if the ad is for wood dining tables, your customers are likely to see a page with multiple options for this type of table.
On the other hand, if the ad is for your company as a whole, your customers should land on the homepage of your website.
Create An Engaging Ad Copy
While compelling ad copy is essential for any type of advertisement, it becomes even more critical for Google Search ads. Since these ads are text-only, without eye-catching images, you must rely solely on persuasive language to attract qualified leads. To captivate your target audience, ensure your ad copy is specific and appeals directly to their interests.
For example, an ad copy highlighting current deals or best-selling products can attract more motivated customers to your site. If you run an online skin care products store, mentioning your best facewash sale might entice qualified leads to click.
Set Your Budget And Targeting Options
When setting up your ad campaign, you can select various targeting settings such as location, device type, and time of day. Additionally, you must set a daily budget, determining the maximum amount you are willing to spend on ads daily. As traffic levels fluctuate throughout the month, Google adjusts your ad frequency to meet your daily budget.
Focusing on longer-tailed keywords that indicate a higher level of purchase intent is beneficial. For example, targeting keywords that specify a particular brand, size, or fuel type can be more effective than generic keywords like “water heater.” By doing so, you can ensure that your ad budget is spent on reaching users further down the purchasing funnel and more likely to convert into customers.
Measure Success And Optimise Campaigns
After publishing your ads, you can track their performance using Google Analytics. Giving your campaigns enough time to generate clicks before making any adjustments is essential. Once you have enough data, you can analyse the results and determine what changes to make to improve your ROI.
One way to do this is through A/B testing, where you compare two versions of an ad to see which one performs better. This data lets you optimise your Google ad campaigns to align with your business goals.
Final Thought - Google Ads for Business
Google Ads is a powerful online advertising platform that can help businesses achieve their marketing goals by targeting potential customers, increasing visibility and brand awareness, driving traffic to their website, and ultimately generating sales.
With its various ad formats, targeting options, and budget management features, Google Ads provides businesses the flexibility and control to create and adjust ads that fit their goals and budget. Businesses can optimise their campaigns and improve their ROI by tracking and measuring ad performance.
If you want to boost your business’s online presence and drive more traffic and sales, Google Ads can be an effective tool to help you achieve your goals.