Digital marketing tools have turned the business world upside down. It is thrilling to see how businesses around the world have invested millions into marketing their brands online. No doubt, small businesses have to go the long way to seize the market opportunities. Do you also want to generate great leads, skyrocket your sales, and earn awesome revenues?
Bear in mind, that it won’t happen without creating a digital marketing strategy. However, you have landed in the right place. In this article, we are going to give a comprehensive guide on some important tools that can uplift your game of digital marketing.
Let’s start our topic without any fuss!
What is Digital Marketing?
Digital marketing needs no introduction. For the sake of understanding, let’s state a definition. It is selling your products or services online. Using the power of the internet, you can apply certain skills to promote your business right away.
Indeed, it’s a vast field, as it contains social media marketing, email marketing, search engine optimization, and content marketing. You can employ the techniques of all these fields to promote your business by optimizing your website, running a successful marketing campaign, and bringing more and more people to your email subscriber list.
Thus, you can entice the readers with your content to take a certain action like purchasing your product or service online. That’s what digital marketing is all about.
Best Digital Marketing Tools
There is no one size fits all tool enough to market your business. Therefore, you always need specific tools that personalize your strategy. Without these tools, you cannot bring the gigantic traffic to your website, or social media handles.
We have gathered a wholesome list of tools that when used properly, provide the best results. This list contains various paid as well as free tools for your business marketing.
Thus, if you think you cannot bear the expenses of paid tools right now, you can resort to free tools to start your marketing journey. You can pick the tool of your choice from these depending upon the problem you are facing in the promotion.
Check the categorized list below:
Email Marketing Tools For Digital Marketers
Emails are no less than your customer’s real address. Once you get the emails of your audience, you can tweak them in many ways possible to generate leads and sales. It has been tested and verified that emails can help in boosting your business.
Therefore, they are an essential part of any digital marketing strategy. Sending emails to your audience and then checking how they react to your emails, tells you a lot about changing your strategy.
Thus, your business always needs an email address and you should make use of mail marketing tools to automate your enterprise.
Hubspot’s name always comes to mind when we talk about email marketing. There is no denying the fact that it provides different inbound marketing tools you won’t find anywhere.
With the email marketing tool, you can perform various functions in one go. The way it handles your bulk email is magnificent. Moreover, it also has its free version. You can send 2000 emails/month for free. Moreover, its drop and drag email builder, and ready-made templates are one step further than just normal email marketing.
Mailchimp email marketing tool is an authority in the digital marketing industry. It provides 2000 free emails in one month. Apart from email sending, you can also see some innovative features of this email service.
Email being a mode of direct communication between the customer and the marketer signifies separate importance. For instance, if you are sending a boring email, your customer will not read it. That’s why this tool provides automated templates that take care of the aesthetics of your text. You can select the colour, text style and graphics of your choice or you can go for templates for your newsletters.
It will help you outshine your competitors in terms of the appeal and beauty of your email content. An email copy is supposed to be engaging to entice the attention of the readers. To cope with this issue, you can use its email content optimizer to make it intriguing for the reader to take action.
This feature suggests powerful words are used in copywriting. In an email marketing strategy, segmentation is the most important step. In this step, you divide your audience according to their buyer’s journey. For example, you can’t send a message asking your leads to subscribe to your email.
It will be useless and sometimes annoying to get sent irrelevant messages. That’s why you need to use its customer journey builder to hit the sore spots of your readers. With these features, you can surely optimize your email marketing campaigns.
SEO Tools For Digital Marketers
The digital landscape has become so competitive that new businesses find it extremely difficult to get a boost in their ranking. Every day, a plethora of content on the same niche gets published on the websites.
Not every piece of content gets enormous traffic. Why is it so? The reason is simple. Not every content is worthy of getting shown on the internet. Then, what makes the real difference?
It’s the right SEO that ranks a website on SERPs of Google. Google has emerged as the best search engine in recent times. It has maintained its search quality by using AI bots that crawl the content and index them according to its quality.
As Google algorithms keep on updating, so you need to update yourself with SEO tools that make your content rank able and appealing to Google.
1. Google Search Console
Google search console is a free but under-rated SEO tool. It is an all in one tool that sets your SEO game on a new level. It helps you to maintain, monitor, tweak, and optimize your web pages indexed in Google’s search engine. The cool thing about this tool is that it suggests you the changes according to the newly released updates of Google.
Every blogger or content marketer wants to know each and every aspect of their website to improve it for better ranking. Google search console provides you with the number of clicks, impressions, and CTR based on a graph. Moreover, as you know keywords are very important in ranking a website, so this tool also shows the keywords that have ranked your website.
Knowing that data, you can find room for improvement in the keyword section of your website.
Most of the time, people don’t know the errors occurred, or unindexed pages on their website. However, with this SEO tool, they can find as well as remove the errors easily.
A paid SEO tool that charges you for providing its services but its charges are justified, as it provides the best SEO services. For instance, most keyword research tools only focus on Google but Ahrefs can provide you with the complete keyword research from ten search engines in the world including Youtube.
This provides a holistic approach to the marketer to target a vast audience around the world. Most marketers are deluded by the idea that more searches mean more traffic but that’s not the case. Sometimes people search for very trivial queries and get the answers in search results without clicking on any website. The same goes for the other way around. In that case, search volume does warrant a good keyword.
Ahrefs debunks this myth and brings your attention to the idea that you should know the number of clicks irrespective of the search volume.
Backlinks are still an important part of any SEO strategy. This tool facilitates you to know the total number of backlinks. Moreover, you can also know low-quality backlinks that can harm your ranking in SERPs.
Content Creation Tools For Digital Marketers
A digital marketer knows the importance of this sentence that content is king. After all, everything that goes on the internet to get traffic or generate sales is essentially content. Therefore, you should take great pains to calibrate your content according to the best SEO practices.
Since you are writing content for humans and not robots, you need to be clear in your message, and create grammatically correct and easy to understand content for your blog.
Writing social media content or web content requires time and effort. Yoast appears to be your writing assistant to solve these problems for you easily. Readers usually don’t have long attention spans, they give a globe to your content and if they can’t find what they are looking for, they tend to leave your content in oblivion.
To cut the clutter, Yoast optimizes your paragraph length to a certain length, so that it becomes readable. It also uses keyword usage in the whole text and suggests you decrease the density of it exceeding the optimum limit. You can use the free Yoast plugin for your WordPress website.
Grammarly is an AI powered writing assistant that not only removes grammatical mistakes but also provides some valuable suggestions for your content. The best thing about Grammarly is that it is also available in free mode.
Moreover, you can download its free extensions for MS Word or another editing program. However, with a premium plan, you get some extra features like advanced suggestions that make your writing well knitted with better word choice. Consequently, if you are churning out social media content, emails, or web content, you can take the help of this content creation tool.
Lastly, it also gives a plagiarism checker that points out the copied content from your text. We all know that plagiarized text is liable to get a penalty that may lead to site de-ranking.
Analytics Tools For Digital Marketers
Economists say that data is the new oil. It’s a gold mine for marketers. Having half-baked data can destroy your marketing campaigns. Because you do not know how many people are seeing your ads/posts, how they behave, what they like, and other various stats.
Therefore, a digital marketer must have all the necessary data for proper marketing of its goods and services. Here, analytics tools come into play. Using these tools you can easily track down your performance.
1. Google Analytics
It is a free analysis tool designed by Google that provides the number of users coming to your platform, clicks and bounce rate on your website.
It has a special feature called funnel analysis to track down your buyer’s journey. Your main goal is to convert your leads into customers. By knowing the stats, you find which phase you have to pay more attention to get better conversion rates.
2. Facebook Insights
Facebook accrues the most traffic among all the social media platforms and no one can deny its importance in the field of social media marketing. It provides a very detailed analysis of your audience in many ways.
For instance, it divides your audience in demography, age, and gender and tells you how they react to your advertisement. After running an ad, you can check out the insights to make important decisions regarding your marketing campaigns.
Digital marketing tools are as essential as air and water for marketers. We have seen massive growth in digital marketing in the past few decades. The coronavirus pandemic further increased people’s reliance on the internet.
If you are a budding digital marketer who wants to reach the epitome of this field, you need to know the best tools that help you to market your products/services easily.
There are a host of such tools. We have provided some of them to you in this article. Kindly, check them out and provide your valuable feedback.