Best Time to Post on Social Media Platforms – An Ultimate Guide
Suppose you are making a social media strategy for increasing awareness about your brand, blog, or business that can ultimately increase sales or traffic. In that case, it is essential to pay attention to the best time to post on social media platforms.
There is no benefit to posting or sharing anything that no one will see, right?
With nearly 4 billion social media users across all the platforms, there is no doubt that social media platforms provide great opportunities for many businesses. Brands and marketers can reach their target audience through these platforms and increase their sales without spending large amounts of money. And when businesses meet consumers’ expectations on social media, the benefits are extended to every area of business.
You may find a lot of information online when you search for the best time to post on social media platforms, but only some of it is applicable to you. The suggested dates and times you find on the internet may be a good place to start, but the fact is that only ‘YOU’ can establish the best time and date for your social media campaign.
All businesses and audiences are different, so here we are going to describe some tricks that will help make the process easier for you.
Finding The Best Time to Post On Social Media Platforms
We have described all the essential information and research below that you should know about the best time to post on social media platforms.
However, there is a problem with this research. Each researcher comes up with a different time and day for posting on a social media platform because it is general research and is not audience based. When you do audience-based research, the time and day will be different.
Now you may be wondering how you can find the best time to post on social media platforms. The best way to find the right audience is by using a social media analytics tool. These tools can help you find the right time and day to publish by showing the time at which the audience is more engaged with your posts.
You can find the best analytics tools by doing a little research and looking at their features. You can find free and paid tools in the market and find the right audience and the best time to boost your sales and increase traffic.
What Is The Best Time To Post On Facebook?
According to the social media management platform Hootsuite, the best time to post on Facebook is at lunchtime, 12 pm on Mondays, Tuesdays, and Wednesdays. It is only if you have a business-to-customer account. In contrast, if you are in a business-to-business market, the best time to post is from 9 am to 2 pm on Tuesdays, Wednesdays, and Thursdays.
However, according to Buffer, a social media scheduling tool, the best time for posting on Facebook is right after lunchtime between 1 pm and 3 pm every day except Sunday.
Sprout Social says that the worst performing day on Facebook and the best one is Wednesday, and the best time is between 11 am and 1 pm.
No matter where you look for the best time to post on Facebook, you will find different times and days.
Useful Tip To When Posting On Facebook
When you are sharing any post related to your business, brand, or blog, it is important to visualize your audience. Who is your target audience? Still trying to figure it out?
You have to work on that because you need to understand and visualize your target audience so that you can provide them with what they need at the right time.
You should keep an eye on what your audience is doing throughout the day. For example, if you are a parenting blogger and want to target parents, there are better times to post than 8 am because, at that time, most people are getting their kids ready for school.
A better time to share something related to parenting is after the school run when they sit down with a cup of tea around 10:30 or 11:00 am. Now consider if you are a blogger and aiming at people who want to quit their 9 to 5 job and live the creative life they always dream of. In that case, from 10:30 to 11:00 am, your target audience will be stuck in the middle of their job. For such an audience, the best time to post is in the evening or at night when they are relaxing on a couch at the end of a long day.
These examples will help you understand that the timings and days for posting on Facebook vary with the type of business and your target audience.
When Is The Best Time To Post On Instagram?
Like posting time on Facebook, different social media scheduling tools describe different timings to post on Instagram. You may have heard of ‘Later.’ It is a social media scheduling tool that recently studied users, content, and engagement to find the best time to post on Instagram.
After assessing more than 12 million posts in different time zones, this tool has come up with the best time between 9 am and 11 am Eastern Standard Time (EST).
Let’s see the analysis of another website, ‘Expert Voice,’ which says Wednesday is the best day to post on Instagram, and the best times are 5 am, 11 am, and 3 pm.
Once again, it shows that different studies come up with different results for the best times to post on social media platforms. These results also need to tell you why these timings are best, whether 11 am is best to get engagements or you will get more followers at that time.
These results need to be clarified, and when results are not clear, they are not helpful for you.
Helpful Tips To Post Content On Instagram
If you want to get more engagement on your Instagram posts, the most important thing is to post new content regularly. You may be wondering why? According to a study from Cast from clay, 18% of US adults aged 18 or over are using Instagram to browse new content or upload their own content several times a day.
According to Kids Count Data Centre, adults of 18 plus age make up 78% of the US population. Imagine a large number of people using Instagram daily multiple times a day. It means you can get a significant number of consumers or traffic if you target the right audience.
What Does The Number Of Users Mean To You?
More and more people are using social media platforms several times per day so uploading regularly is a good way to keep your content relevant and your followers engaged.
If your average follower logs on daily, but you do not post regularly, they will likely forget that you exist. They will remember other bloggers, businesses, or influencers because they are posting regular content.
On Instagram, you can share posts in different forms, such as pictures and videos, Instagram stories, and Instagram TV. It is optional to use all the features that a social media platform offers you. But posting regularly and using all the available features is a good way to kick your strategy and boost the engagement and interest of users.
You can mix and match things like sharing in-feed posts one day and an Instagram Instagram.
Take time to research and find the best time to post on Instagram according to the business or blog you are working on. Followers need to remember influencers for brands that post once a month, so it is a good idea to invest in an Instagram scheduling app.
What Is The Best Time To Post On YouTube?
YouTube has become a popular social media platform to earn money by posting content and engaging more and more users. Everyone is looking for the best way and time to post and time to post on YouTube to get more views.
According to ‘How Sociable,’ the best time to post on YouTube is actually before the bulk of initial traffic is meant to hit. Most often, videos get a hit between 7 pm and 10 pm on weekdays. It means that you have to upload a video a couple of hours earlier so that YouTube gets the right time to index it properly. You should post a video between 2 pm to 4 pm.
On the other hand, the trends in traffic and views are different, and studies showed that videos were popular from lunchtime onward. So on weekends, 9 am to 11 am is the best time to post to get indexed for lunchtime “rush.”
To add more to your information, the Boost Apps showed that the engagement on YouTube videos is Friday and Saturday and the best time to post is 5 pm.
Helpful Tips To Post Content On YouTube
The most useful advice that we can give you is to create an upload schedule with a batch creation of content. By doing so, you can offer regular and consistent content for your audience.
This trick is used by many make-up artists and beauty influencers on YouTube, who post weekly or monthly life update blogs. This way, your viewers also know the exact day and time of your post and get ready to watch it in the same way as they watch dramas on TV in the evening.
You can keep to your schedule easily when you batch-create content. It means creating a number of content at once and then scheduling to go live one at a time.
If you spend a week creating four videos, you will have one video per week to post for the next four weeks. After that, if you have extra time, you can make extra videos that you can use as bonus content.
Always remember that consistency is the key to any social media strategy because people love consistency.
What Is The Best Time To Post On Pinterest?
Pinterest is also becoming a widely used social media platform, and people use it to engage users on their blogs or get more traffic for their websites. According to Oberlo, Saturday and Sunday are the best days to post on Pinterest. During working days, the Pin activity drops down, though it picks up again between 8 to 11 pm.
It is a social platform with the longest lifespan. Although there are many places that tell you that timing is important across all social media platforms, we found that it is less important with Pinterest. In fact, it can be the easiest platform to get started with and then grow with it.
Helpful Tips To Post Content On Pinterest
With Pinterest, it is not important when you post content. What is the best time to post on social media platforms like Pinterest should not be a concern; rather, you should pay attention to the quality and type of content you are posting. Always make sure that you are posting regularly, just as with Instagram.
You can also use scheduling apps like Tailwind, which is an approved scheduling app for Pinterest. And now Pinterest also has a free scheduling feature for business accounts that offer up to 30 scheduled posts at a time.
Batch creating your content and spreading it through a scheduling app is always the best strategy for posting content on any social media platform, including Pinterest.
When Is The Best Time to Post On Twitter?
When it comes to finding the best time to post content on Twitter, Hootsuite divides it into two different perspectives: business-to-business and business-to-customer.
If you have a business-to-business account, the best time to post is Monday or Thursday between 11 am to 1 pm. Generally, it is recommended to Tweet between 9 am to 4 pm to get the best results.
On the other hand, if you have a business-to-consumer account, you can get the best results from your Tweets if you share on Monday, Tuesday, and Wednesday between 12 pm and 1 pm.
Twitter is one of the most fast-paced social media platforms, which means you have to post more frequently to get results as compared to other social media platforms like Instagram or Facebook.
Useful Tips To Make Tweets And Get Results
Twitter is a more conversational social platform as compared to other platforms. One single Tweet can get traction easily over the course of a day, with more and more people retweeting, liking, and commenting on it.
We have also experienced great success with Tweets that are shared in the morning, around 8 am to 9 am.
Tweets usually get an initial burst by the people on their way to work, and after that, you can reply to comments to get more engagement on your Tweet. Then there can be an increase in activity that evening and even the next day or two.
Each little burst in conversation can give our conversation a new chance to be seen by more people that may otherwise not see it.
We have also experienced great success with Tweets that are shared in the morning, around 8 am to 9 am.
Final Words
There is no thumb rule to the amount of content that you should post on your social media platform. Similarly, there is no right or wrong time to post. What works for someone else may not work for you. The time to post on social media will change when you move across different countries, niches, and expectations.
Instead of spending time finding the best time to post on social media and the style of your content, you should spend time understanding your audience a little better. When you know who they are and what they want you can work better to meet their expectations.
Social Media Analytics tools help you understand the exact audience for your business. Instagram provides you insights about days online, age, location, and other specifications. Similarly, other platforms provide insights that help you understand your audiences.
By looking at these insights and understanding the right audience to create the right strategy, you can find the best time to post on social media platforms that can actually work for you.
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